Social Media Manager

The Role: Social Media Manager (Growth & Performance)

As a Social Media Manager, you will lead the development and execution of social media strategies that strengthen brand authority, increase audience engagement, and generate meaningful business opportunities.

In this role, you will go beyond scheduling posts. You will translate business objectives into structured content strategies, campaigns, and experiments designed to improve reach, engagement, and audience growth. One day you might be planning content campaigns and analyzing engagement trends, while the next you may be optimizing short-form video performance, refining messaging, or coordinating creative assets.

Virtually Expert supports your growth with learning opportunities, skill development, and guidance so you can develop advanced social media strategy and performance optimization skills while working in a remote environment.

Key Responsibilities 

• Develop and execute platform-specific social media strategies aligned with brand positioning, audience behavior, and growth objectives.

• Manage day-to-day publishing across platforms such as LinkedIn, Instagram, Facebook, or TikTok using a structured content calendar.

• Translate business goals into high-performing content themes, campaigns, and recurring content series.

• Create or coordinate high-performing content formats such as short-form videos, educational posts, carousels, and thought-leadership content.

• Analyze social media performance metrics including engagement rate, reach, saves, impressions, audience retention, and follower growth.

• Conduct content and competitor analysis to identify new opportunities for audience engagement and brand positioning.

• Implement structured content testing frameworks to experiment with hooks, formats, captions, and posting schedules.

• Monitor social media conversations, comments, and messages to maintain professional engagement with the audience.

• Collaborate with leadership to refine brand messaging, storytelling, and positioning across social platforms.

• Track and report weekly on content performance, audience growth trends, and optimization recommendations.

Who This Role is For 

This role is for professionals who:

• Have experience managing social media accounts and improving performance metrics such as engagement, reach, or follower growth.

• Understand how to translate business goals into strategic social media content.

• Enjoy analyzing data and optimizing content strategies based on performance insights.

• Are creative but also comfortable using analytics to guide decisions.

• Can manage content calendars, campaigns, and publishing schedules independently.

This role is not a good fit for people who prefer strict supervision, rigid schedules, or traditional office roles. 

Skills and Requirements

• Minimum of 1 year experience managing professional or brand-focused social media accounts

• Strong written and spoken English

• Demonstrated ability to analyze performance metrics and optimize content outcomes

• Experience with social media scheduling and analytics tools such as Meta Business Suite, Hootsuite, Buffer, Later, or similar platforms

• Strong understanding of social media algorithms, audience behavior, and content performance drivers

• Experience creating or managing short-form video, educational content, or thought-leadership posts

• Familiarity with content performance tracking and reporting using Google Sheets, Notion, or analytics dashboards

• Strong organizational skills with the ability to manage multiple campaigns and publishing schedules

• Reliable computer or laptop (Intel i5 8th Gen+, Ryzen 5 3000+, or Mac Core i5 2017+, 8GB RAM minimum)

• Stable internet (30 Mbps minimum)

Preferred Specialized Experience (At Least One) 

Candidates with demonstrated expertise in any of the following areas will be highly considered:

• LinkedIn authority growth and thought-leadership content strategy
• Short-form video performance optimization (Reels, TikTok, Shorts)
• Analytics-driven social media optimization and reporting
• Community engagement and audience development strategy
• Conversion-focused social media content and storytelling frameworks

What Success Looks Like in This Role

• Consistent publishing cadence across social platforms with improved engagement metrics.

• Clear performance tracking tied to audience growth, reach, and engagement trends.

• Implementation of structured content experiments that improve reach, engagement, and audience retention.

• Social media channels strengthen brand authority and professional positioning.

• Leadership receives clear insights and actionable recommendations based on performance data.

Why You Will Love VirtuallyExpert 

This is more than remote work. You will help shape how brands communicate, build trust, and grow their audience in the digital world.

You will gain experience working with global entrepreneurs and leadership teams while developing advanced skills in social media strategy, brand positioning, and content performance optimization.

Important Reminder

This is an independent contractor role. You will manage your taxes and compliance under Philippine law, giving you the freedom to shape your career on your terms.