Copywriter

The Role: Copywriter (Messaging & Conversion Content)

As a Copywriter, you will develop clear, persuasive messaging that helps businesses communicate their value, engage audiences, and generate meaningful opportunities.

In this role, you will transform business objectives into structured, audience-focused copy used across marketing campaigns, outreach initiatives, and digital assets. One day you may be writing conversion-focused email sequences or outreach messaging, while the next you might be developing landing page copy, campaign messaging, or client-facing materials.

Virtually Expert supports your growth with learning opportunities, skill development, and guidance so you can strengthen your expertise in persuasive writing, brand messaging, and conversion-focused communication while working remotely with global teams.

Key Responsibilities 

• Write high-performing email outreach campaigns, follow-up sequences, and marketing copy designed to initiate conversations and generate engagement.

• Develop messaging that clearly communicates value propositions, services, and key differentiators.

• Produce copy for marketing campaigns, landing pages, and client-facing materials.

• Ensure messaging consistency and clarity across all written communications.

• Conduct audience and industry research to understand customer motivations, needs, and communication styles.

• Translate research insights into persuasive messaging that resonates with target audiences.

• Collaborate with marketing and leadership teams to align messaging with strategic goals and campaign objectives.

• Refine copy through structured testing and iteration to improve engagement and response rates.

• Maintain organized documentation of messaging frameworks, campaign copy, and revisions.

Who This Role is For 

This role is for professionals who:

• Have experience writing persuasive copy for marketing campaigns, outreach initiatives, or digital platforms.

• Understand how messaging influences audience perception, engagement, and conversion behavior.

• Enjoy translating complex ideas into clear, concise, and compelling communication.

• Are comfortable adapting their writing style to different audiences, formats, and campaign goals.

• Can manage multiple writing projects while maintaining strong attention to detail and consistency.

This role is not a good fit for individuals who prefer purely creative writing without strategic objectives or those who are uncomfortable refining copy based on performance insights.

Skills and Requirements

• Minimum of 1 year professional copywriting experience

• Strong written and spoken English

• Demonstrated ability to write conversion-focused messaging

• Strong editing, proofreading, and research skills

• Experience creating marketing copy for digital campaigns, outreach initiatives, or website content

• Familiarity with collaborative writing workflows using tools such as Google Docs, Trello, Notion, or similar platforms

• Strong attention to detail and ability to maintain messaging consistency

• Ability to manage multiple writing assignments and deadlines in a remote environment

• Reliable computer or laptop (Intel i5 8th Gen+, Ryzen 5 3000+, or Mac Core i5 2017+, 8GB RAM minimum)

• Stable internet (10 Mbps minimum)

Preferred Specialized Experience (At Least One) 

Candidates with demonstrated expertise in any of the following areas will be highly considered:

• B2B copywriting for professional services or digital businesses
• Email outreach campaigns and lead generation messaging
• Landing page conversion copy and sales page writing
• Marketing campaign messaging and content strategy
• Thought leadership or brand storytelling content

What Success Looks Like in This Role

• Messaging clearly communicates value propositions and supports business objectives.

• Outreach and marketing campaigns produce improved engagement and response rates.

• Copy across campaigns and materials remains consistent, professional, and aligned with brand positioning.

• Leadership and marketing teams receive well-structured messaging that supports growth initiatives.

• Content and campaign messaging evolve through testing and optimization based on performance insights.

Why You Will Love VirtuallyExpert 

This is more than remote work. You will help shape how businesses communicate their ideas, services, and value to the world.

You will collaborate with entrepreneurs and global teams while strengthening your expertise in persuasive writing, audience psychology, and strategic messaging.

Important Reminder

This is an independent contractor role. You will manage your taxes and compliance under Philippine law, giving you the freedom to shape your career on your terms.