Funnel Specialist

The Role: Funnel Specialist (Conversion Strategy & Funnel Optimization)

As a Funnel Specialist, you will design, build, and optimize marketing funnels that guide prospects from initial engagement to qualified business opportunities.

In this role, you will focus on developing structured funnel systems that connect landing pages, lead magnets, automation workflows, and email sequences into a cohesive customer journey. One day you might be building a landing page and configuring opt-in forms, while the next you may be analyzing funnel performance, identifying drop-off points, or optimizing messaging to improve conversions.

Virtually Expert supports your growth with learning opportunities, skill development, and guidance so you can develop expertise in conversion strategy, marketing automation, and digital funnel optimization while working remotely with global teams.

Key Responsibilities 

• Build and manage marketing funnels including landing pages, opt-in forms, and structured conversion pathways.

• Design and implement lead capture systems such as lead magnets, signup forms, and gated content.

• Optimize funnel stages through structured A/B testing of headlines, page layouts, calls-to-action, and lead capture elements.

• Implement and manage automated email sequences that nurture leads through different funnel stages.

• Monitor funnel performance metrics including conversion rates, engagement levels, and drop-off points.

• Identify friction points within the funnel and implement design, messaging, or structural improvements to increase conversions.

• Collaborate with marketing teams to align funnel messaging, content, and offers with campaign objectives.

• Manage integrations between funnel platforms, CRM systems, and email automation tools.

• Ensure funnel assets are optimized for mobile responsiveness, page load speed, and user experience.

• Maintain organized documentation of funnel structures, automation workflows, and optimization experiments.

• Provide regular performance reports outlining funnel metrics, optimization tests, and conversion improvements.

Who This Role is For 

This role is for professionals who:

• Have experience building or managing marketing funnels for lead generation or digital marketing campaigns.

• Understand how landing pages, automation workflows, and email sequences work together to drive conversions.

• Enjoy analyzing funnel performance and testing improvements to increase results.

• Are comfortable working with both creative and analytical aspects of digital marketing systems.

• Can manage funnel assets, automation setups, and testing initiatives independently.

This role is not a good fit for people who prefer strict supervision, rigid schedules, or traditional office roles. 

Skills and Requirements

• Minimum of 1 year experience building or managing marketing funnels

• Strong written and spoken English

• Experience with funnel and landing page platforms such as ClickFunnels, GoHighLevel, Kajabi, Leadpages, or similar tools

• Familiarity with email automation systems and lead nurturing sequences

• Understanding of conversion rate optimization principles and user behavior within digital funnels

• Experience tracking funnel performance using analytics dashboards or reporting tools

• Strong attention to detail when implementing page layouts, forms, and automation triggers

• Ability to manage multiple funnel assets and campaigns simultaneously

• Reliable computer or laptop (Intel i5 8th Gen+, Ryzen 5 3000+, or Mac Core i5 2017+, 8GB RAM minimum)

• Stable internet (30 Mbps minimum)

Preferred Specialized Experience (At Least One) 

Candidates with demonstrated expertise in any of the following areas will be highly considered:

• Landing page conversion rate optimization
• Marketing automation workflows and email sequencing
• Funnel analytics and performance tracking
• Lead capture strategy and opt-in optimization
• Full funnel architecture for service-based businesses

What Success Looks Like in This Role

• Fully functional funnel systems are deployed with clear and optimized conversion pathways.

• Landing pages and lead capture elements produce consistent opt-in and conversion results.

• Structured testing frameworks lead to measurable improvements in funnel performance.

• Funnel analytics provide clear insights into user behavior, engagement, and conversion opportunities.

• Marketing and leadership teams receive consistent reporting with actionable optimization recommendations.

Why You Will Love VirtuallyExpert 

This is more than remote work. You will play a direct role in building the digital systems that turn audience attention into real business opportunities.

You will gain experience working with global entrepreneurs and marketing teams while developing advanced skills in funnel architecture, automation systems, and conversion strategy.

Important Reminder

This is an independent contractor role. You will manage your taxes and compliance under Philippine law, giving you the freedom to shape your career on your terms.