Ecommerce Marketing & Creator Outreach VA

The Role: Ecommerce Marketing & Creator Outreach VA

As an Ecommerce Marketing & Creator Outreach VA, you will support brand growth and early-stage sales momentum through creator partnerships, affiliate coordination, and social media execution.

In this role, you will help build awareness and drive engagement by connecting with micro-influencers, coordinating user-generated content (UGC), managing affiliate relationships, and supporting consistent social media activity. Your work will directly contribute to increasing product visibility, creator engagement, and affiliate-driven sales growth.

VirtuallyExpert supports your growth with learning opportunities, skill development, and guidance so you can strengthen your expertise in ecommerce marketing, creator partnerships, and digital brand growth while working in a remote, global environment.

Key Responsibilities 

Creator Outreach & Influencer Partnerships 

• Research and identify micro-influencers and content creators across platforms such as TikTok, Instagram, and YouTube Shorts

• Source creators in niches including parenting, beauty, grooming, pets, home organization, and lifestyle content

• Build and maintain organized outreach lists using spreadsheets, CRM tools, or lead tracking systems

• Send personalized outreach messages to potential creators and affiliate partners

• Track outreach activity, responses, follow-ups, and partnership status

• Coordinate product gifting opportunities and creator onboarding

• Follow up consistently to maintain creator engagement and partnership momentum

• Manage a high volume of outreach activity while maintaining quality communication

Affiliate Program Coordination 

• Support setup and management of affiliate platforms such as Shopify Collabs or similar tools

• Assist with onboarding creators into affiliate programs

• Coordinate discount codes, referral links, and tracking systems

• Monitor affiliate activity and identify creators generating engagement or sales

• Help maintain organized affiliate records and payout tracking when needed

• Support initiatives that turn creators into long-term revenue-generating partners

UGC (User-Generated Content) Coordination 

• Track creator content delivery timelines and publishing schedules

• Collect and organize creator-submitted videos, photos, and content assets

• Maintain structured folders and asset libraries within Google Drive or similar systems

• Repackage creator content for use across social media, ecommerce listings, and advertising campaigns

• Coordinate content usage for TikTok, Instagram Reels, product pages, and paid ads

• Help build a reusable content library to support ongoing marketing efforts

Social Media Support 

• Schedule and publish social media content across TikTok, Instagram, and other relevant platforms

• Repost creator-generated content to maintain active brand visibility

• Add captions, hashtags, and post formatting based on existing templates or brand guidelines

• Support daily account activity to maintain consistency and engagement

• Assist with basic content execution and publishing workflows

Community Engagement & Customer Interaction

• Respond to comments and direct messages professionally and promptly

• Answer basic product-related inquiries using provided information and templates

• Redirect interested users toward purchase or product links when appropriate

• Engage with relevant niche content and communities to support early brand awareness

Reporting & Performance Tracking 

• Track weekly outreach activity, creator responses, and partnership progress

• Report on affiliate signups, creator participation, and published content

• Monitor basic engagement and content performance metrics

• Identify top-performing creators, content formats, and engagement opportunities

• Provide clear weekly reports with actionable insights and progress updates

Who This Role is For 

This role is for professionals who:

• Enjoy a combination of ecommerce marketing, creator outreach, and social media execution

• Are comfortable communicating with creators, influencers, and affiliate partners

• Can manage multiple outreach and content coordination tasks independently

• Thrive in fast-paced, growth-focused environments

• Are results-driven and motivated by measurable outcomes such as engagement, creator partnerships, and affiliate sales

• Enjoy helping brands grow through creative digital marketing efforts

This role is not a good fit for people who prefer strict supervision, rigid schedules, or traditional office roles. 

Skills and Requirements

• Strong written and spoken English

• Excellent communication and relationship-building skills

• Experience using TikTok, Instagram, YouTube Shorts, or similar social platforms

• Familiarity with Google Workspace, spreadsheets, or CRM tracking systems

• Strong organizational skills and attention to detail

• Ability to manage outreach, follow-ups, and content coordination independently

• Comfortable working with repetitive outreach while maintaining personalization and quality

• Reliable computer/laptop (Intel i5 8th Gen+, Ryzen 5 3000+, Mac i5 2017+, 8GB RAM minimum)

• Stable internet connection (30 Mbps minimum)

Preferred Specialized Experience

• Micro-influencer outreach and creator partnership coordination

• Affiliate marketing or affiliate platform management

• Shopify or ecommerce platform experience

• UGC coordination and short-form content workflows

• Social media scheduling and publishing tools

• Experience supporting ecommerce or consumer product brands

What Success Looks Like in This Role

• Consistent outreach activity resulting in creator responses and partnerships

• Growth in creator-generated content and affiliate participation

• Increased brand visibility across TikTok, Instagram, and related platforms

• Organized management of creator relationships, content assets, and affiliate workflows

• Development of a reusable content library for marketing and advertising purposes

• Clear reporting and measurable progress in outreach, engagement, and affiliate-driven growth

Why You Will Love VirtuallyExpert 

This is more than remote work—you will be part of a global talent network helping businesses grow through smart, strategic execution.

You will gain hands-on experience in ecommerce marketing, creator partnerships, affiliate coordination, and social media growth while working in a flexible, performance-driven environment with exposure to international clients.

Important Reminder

This is an independent contractor role. You will manage your taxes and compliance under Philippine law, giving you the freedom to shape your career on your terms.