SEO Specialist

The Role: SEO Specialist (Organic Growth & Search Performance)

As a Search Engine Optimization (SEO) Specialist, you will strengthen the company’s organic visibility and search performance by implementing structured keyword strategies, technical optimizations, and content improvements that drive sustainable traffic growth.

In this role, you will analyze search trends, identify ranking opportunities, and optimize website content and structure to improve search engine performance. One day you may be conducting keyword research and competitor analysis, while the next you might be optimizing website pages, auditing technical SEO issues, or collaborating with content teams to improve search relevance.

Virtually Expert supports your growth with learning opportunities, skill development, and guidance so you can deepen your expertise in organic growth strategy, search analytics, and modern SEO practices while working remotely with global teams.

Key Responsibilities 

• Conduct comprehensive keyword research and search intent analysis to identify ranking opportunities aligned with target audiences.

• Optimize website pages using on-page SEO best practices including meta tags, internal linking structures, headings, and content hierarchy.

• Perform technical SEO audits to identify issues affecting crawlability, indexing, page speed, and search visibility.

• Monitor keyword rankings, organic traffic trends, and search performance using SEO analytics tools and dashboards.

• Develop structured content optimization recommendations to improve ranking potential and search relevance.

• Collaborate with content teams to ensure articles and landing pages follow SEO-driven frameworks and keyword strategies.

• Analyze competitor search presence to identify content gaps and ranking opportunities.

• Implement internal linking strategies to strengthen topical authority and improve site navigation.

• Maintain organized documentation of SEO initiatives, optimization efforts, and performance changes.

• Provide regular performance reports outlining keyword movement, organic traffic trends, and optimization results.

Who This Role is For 

This role is for professionals who:

• Have experience improving search rankings and organic traffic through structured SEO strategies.

• Enjoy analyzing search data, identifying opportunities, and implementing optimization improvements.

• Understand how keyword strategy, content quality, and technical SEO work together to influence search visibility.

• Are comfortable collaborating with marketing and content teams to align SEO strategy with business goals.

• Can manage multiple optimization initiatives while maintaining clear tracking and reporting practices.

This role is not a good fit for individuals who prefer purely creative marketing work without data analysis or those who are uncomfortable working with analytics tools and performance metrics.

Skills and Requirements

• Minimum of 1 year experience in search engine optimization with measurable ranking or traffic improvements

• Strong written and spoken English

• Strong understanding of on-page SEO, keyword research, and search intent analysis

• Experience using SEO platforms such as Ahrefs, SEMrush, Ubersuggest, or similar tools

• Familiarity with Google Search Console and Google Analytics for tracking search performance

• Understanding of technical SEO fundamentals including site indexing, crawlability, page speed, and structured site architecture

• Ability to interpret SEO data and translate insights into actionable optimization strategies

• Highly organized with strong documentation and reporting habits

• Reliable computer or laptop (Intel i5 8th Gen+, Ryzen 5 3000+, or Mac Core i5 2017+, 8GB RAM minimum)

• Stable internet connection (30 Mbps minimum)

Preferred Specialized Experience (At Least One) 

Candidates with demonstrated expertise in any of the following areas will be highly considered:

• Technical SEO audits and site performance optimization
• Keyword research and search intent strategy
• Content optimization for ranking improvements
• Local SEO and search visibility for service-based businesses
• SEO analytics and performance reporting

What Success Looks Like in This Role

• Implementation of structured keyword strategies and on-page optimizations.

• Clear tracking and reporting of keyword ranking and organic traffic improvements.

• Identification of high-impact SEO opportunities across existing and new website content.

• Technical SEO issues are identified and addressed to improve search visibility.

• Collaboration with marketing and content teams strengthens the site’s overall organic growth strategy.

Why You Will Love VirtuallyExpert 

This is more than remote work. You will help drive sustainable growth by strengthening how businesses are discovered online.

You will gain valuable experience working with global teams while developing advanced skills in organic growth strategy, search analytics, and modern SEO optimization practices.

Important Reminder

This is an independent contractor role. You will manage your taxes and compliance under Philippine law, giving you the freedom to shape your career on your terms.